NBC to rebrand Sci Fi Channel as Syfy

LONDON - NBC Universal is rebranding its Sci Fi Channel to Syfy on 7 July in the US and will follow suit in other markets at the beginning of Q3 this year.

Rebrand: Medium, a show screened on the soon-to-be-renamed Sci Fi Channel
Rebrand: Medium, a show screened on the soon-to-be-renamed Sci Fi Channel

It will rebrand on air and online, with the new tagline: "Imagine Greater". Although the brand remains the same phonetically, the new spelling will allow NBC to have an ownable trademark that it hopes will gain greater recognition among consumers across new-media and non-linear digital platforms - such as Hulu and iTunes - and across new international channels and extend into new business ventures.

Each country will have a unique approach to the rebrand and will plan the marketing and name change with local partners and affiliates.

Roma Khanna, president Global Networks & Digital Initiatives, will lead the process in the UK. The Sci Fi channel is available in the UK on Sky, Virgin Media and Tiscali. A time-shifted service and an HD simulcast channel can also be found on Sky.

Separately, NBC Universal Global Networks has signed a new five-figure sponsorship deal for the channel's prime-time schedule. E1 Entertainment, which has produced the UK's forthcoming theatrical blockbuster Knowing, has been signed to sponsor 14 nights of series and movies.

Brokered by Sky Media, the sponsorship will run up to and including 25 March. Sci Fi's in-house team has produced break bumpers and opening and closing credits for wraparound prime-time programming.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Newspaper ABCs: Digital figures for August 2014

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

Share
Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

Share
Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

Share

Get news by email