News of the World secures Fabulous sponsorship deal with IDS

LONDON - The News of the World has signed a high five-figure sponsorship deal with IDS, the sales house for Virgin Media TV, to promote its Fabulous magazine on Living.

Will & Grace: sponsorship deal
Will & Grace: sponsorship deal

The deal will run across the weekends of 13 to 15 March and 20 to 22 March.

The free supplement will be promoted across 10 hours Living programming per day on each of the six days the partnership is live. Shows included in the deal are: Will & Grace, Boston Legal, CSI and Living Commission, Pop Goes the Band.

The agreement was brokered between Toby Roberts, commercial development manager at IDS, and Jaymesh Patel, agency sales group head, IDS, with Brendan McAuley, account manager at Mindshare.

Fabulous is a glossy magazine that comes free with the News of the World and focuses on celebrity, real life and style.

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