News of the World secures Fabulous sponsorship deal with IDS

LONDON - The News of the World has signed a high five-figure sponsorship deal with IDS, the sales house for Virgin Media TV, to promote its Fabulous magazine on Living.

Will & Grace: sponsorship deal
Will & Grace: sponsorship deal

The deal will run across the weekends of 13 to 15 March and 20 to 22 March.

The free supplement will be promoted across 10 hours Living programming per day on each of the six days the partnership is live. Shows included in the deal are: Will & Grace, Boston Legal, CSI and Living Commission, Pop Goes the Band.

The agreement was brokered between Toby Roberts, commercial development manager at IDS, and Jaymesh Patel, agency sales group head, IDS, with Brendan McAuley, account manager at Mindshare.

Fabulous is a glossy magazine that comes free with the News of the World and focuses on celebrity, real life and style.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Campaign Big Awards: video

Campaign Big Awards: video

Abbott Mead Vickers BBDO's Ian Pearman and Forsman & Bodenfors' Björn Engström reflect on a successful night at the Campaign Big Awards on Wednesday evening.

Share
GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

GMG chief Andrew Miller calls on 'dominant' BBC to share content with competitors

Andrew Miller, the chief executive of Guardian Media Group, has urged the BBC to allow newspapers access to raw news feeds and to tap into its back catalogue.

Share
Media Week Awards 2014 celebrates outstanding talent and creativity

Media Week Awards 2014 celebrates outstanding talent and creativity

The UK's vibrant commercial media sector celebrated the year's best work at the Media Week Awards last night, attended by 1,400 executives from agencies, media owners, advertisers and production companies.

Share

Get news by email