This Is What I Do: Luke Aviet, GoViral

Luke Aviet is managing director at GoViral

Luke Aviet, managing director, GoViral
Luke Aviet, managing director, GoViral

What does your job involve?
I manage GoViral's UK operations, which means managing the team, customers and budget. I build relationships and work closely with creative and media planning agencies and publishers to create campaign strategies. I also sit on GoViral's global management board. The UK is one of the most advanced online advertising markets, so the insights we bring to GoViral's global operations add great value.

What qualifications and experience do you need?
Media experience and knowledge are key. More important is a sound understanding of the dynamics of the internet and the ability to grasp trends and what their impact on advertising is going to be.

How do you spend a typical day?
Half of it is spent meeting clients - both advertisers and publishers. The other half is focused on managing the day-to-day business. I then spend my evenings trying to convince my very patient girlfriend to forgive me for staying late at the office again.

What's the best thing about your job?
Working with great people, over delivering on client expectations, and being a part of defining the latest developments online. GoViral is still an evolving, dynamic, flexible and exciting business.

And the worst?
Admin work that, to put it mildly, can be a bit dreary.

What keeps you awake at night?
I'm a very deep sleeper, so to be honest, an earthquake wouldn't wake me. I suppose the only time I get a little restless is the night before a major campaign breaks or a new major publisher goes live.

Who helped you get where you are today?
A special mention has to go to Rene Rechtman, GoViral's global managing director. We've known each other for years and worked together at TradeDoubler. He's always given me good advice and supported my choices. Of course, the fact he's my boss isn't relevant.

Who do you aspire to be like?
Apple founder Steve Jobs and war reporter John Simpson. Jobs for his vision, tenacity and management skills and Simpson for his integrity, his dedication to public service and his journalistic professionalism.

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