Meet Simon Thompson, Lastminute.com

Simon Thompson is European managing director and chief marketing officer at Lastminute.com

Simon Thompson, European managing director and chief marketing officer at Lastminute.com
Simon Thompson, European managing director and chief marketing officer at Lastminute.com

Brands controlled?
Lastminute.com, Travelocity, Resfeber and Travelprice.

What is your main priority over the next 12 months?
Improving EBITDA (earnings before interest, taxes, depreciation and amortization).

Agencies used?
For media, OMD across Europe, while creative agencies are selected on a "by market" basis.

What are the main criteria you use when selecting an agency?
The ability to understand that, in e-commerce, the revenue clock starts at zero every day.

Any advice to media agencies going into a downturn?
The world is about short-term sales and positive cash generation. Make sure your pitch reflects this reality.

How important is marketing to an online proposition like yours?
Marketing is our lifeblood. Without people visiting the site every second of every day, we don't have a business.

What's been your most enjoyable ad campaign to date and why?
I enjoyed Honda Cog because it showed that car ads could be engaging and did not need to follow the "car driving down a road" stereotype. I also loved Cadbury Gorrilla for capturing the chocolate moment perfectly and the Saturday before last, the Lastminute.com "thumb wave" ad across three channels, which resulted in instant traffic and business uplift.

How has your career background prepared you for your current role?
My background is varied from sales, manufacturing, research and development, as well as marketing.

Which medium can't you do without?
Those that drive positive return on investment.

Best/worst thing about working with the media industry?
There's not a "worst". For me, you meet a lot of very smart, innovative and driven people, which is a big plus.

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