Newspaper bulk copies come under ABC scrutiny

The Audit Bureau of Circulations revealed last week it was investigating the bulk sales component of national newspaper sales figures. Specifically, it says it is looking at the giving away of airline copies. Bulks are copies newspaper groups sell for a nominal fee to airlines, rail firms, hotels, fast-food restaurants and gyms, who give them away for free.

Critics believe bulks artificially inflate newspapers' overall circulation figures and claim the majority remain unread. Newspaper groups, particularly in the quality sector, believe the use of bulks is a valid sampling tool.

Generally speaking, media buyers will discount bulks when buying advertising. A number of groups, such as Express Newspapers and Trinity Mirror, have moved away from using bulks, while others, such as The Sun and sister title the News of the World, have never used bulks.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email