Michael Jackson takes entire three and a half minute ITV ad slot

LONDON - ITV1 is airing an exclusive, one-off three and half minute ad to promote Michael Jackson's comeback series of shows at the O2 on Sunday night in the middle of Dancing on Ice.

Michael Jackson: taking entire ad slot on ITV1
Michael Jackson: taking entire ad slot on ITV1

The ad, featuring a new Jackson video showcasing his performances over the years, will debut at 9.30pm. He is the only artist to take over an entire ad break on ITV.

Jackson is returning to the stage for the first time in 12 years for 10 shows in July.

The 50-year-old held a press conference yesterday in London and arrived an hour and half late.

Tickets go on sale on 13 March, but the presale registration website, MichaelJacksonLive.com, is already struggling to cope after receiving 16,000 requests per second, according to a spokesman for AEG Live, which is promoting the concerts.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email