Michael Jackson takes entire three and a half minute ITV ad slot

LONDON - ITV1 is airing an exclusive, one-off three and half minute ad to promote Michael Jackson's comeback series of shows at the O2 on Sunday night in the middle of Dancing on Ice.

Michael Jackson: taking entire ad slot on ITV1
Michael Jackson: taking entire ad slot on ITV1

The ad, featuring a new Jackson video showcasing his performances over the years, will debut at 9.30pm. He is the only artist to take over an entire ad break on ITV.

Jackson is returning to the stage for the first time in 12 years for 10 shows in July.

The 50-year-old held a press conference yesterday in London and arrived an hour and half late.

Tickets go on sale on 13 March, but the presale registration website, MichaelJacksonLive.com, is already struggling to cope after receiving 16,000 requests per second, according to a spokesman for AEG Live, which is promoting the concerts.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Secret Cinema's Fabien Riggall's creative pick of 2014: Floating Market
Share
Brand managers' 2015 detox plan

Brand managers' 2015 detox plan

The tried, tested and comforting practices and shortcuts to which you default could be doing your brand - and you - more harm than good.

Share
My Media Week: Lindsay Wiles

My Media Week: Lindsay Wiles

This week, Lindsay Wiles, strategic sales director, The Weather Channel, forecasts creative opportunities whatever the conditions.

Share

Get news by email