NatMags' Frost leaves for IPC

LONDON - IPC has appointed the associate publisher of NatMags'Good Housekeeping, Lisa Frost, as new advertising director of its glossy over-40s title, Woman & Home.

IPC's Woman & Home
IPC's Woman & Home

Before her tenure at NatMags Frost spent six years at Emap in a number of senior positions, including ad manager for Elle, Red, New Woman and Top Sante.

Frost replaces Claire Portis, who left her role as ad director for IPC's women's general interest magazines in January. She will report to Alex Russell, IPC Southbank's group advertising director.

According to the latest Audit Bureau of Circulations figures, Woman & Home, which is priced at £3.40, registered a circulation of 353,160 between July and December 2008, a lift of 5.1% year on year.

Woman & Home competes against a range of titles including Good Housekeeping.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Why CEOs choose TV and DOOH

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Share
Sometimes collaboration, not innovation, can be the key to winning campaigns

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly.

Share
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

Share

Get news by email