NatMags' Frost leaves for IPC

LONDON - IPC has appointed the associate publisher of NatMags'Good Housekeeping, Lisa Frost, as new advertising director of its glossy over-40s title, Woman & Home.

IPC's Woman & Home
IPC's Woman & Home

Before her tenure at NatMags Frost spent six years at Emap in a number of senior positions, including ad manager for Elle, Red, New Woman and Top Sante.

Frost replaces Claire Portis, who left her role as ad director for IPC's women's general interest magazines in January. She will report to Alex Russell, IPC Southbank's group advertising director.

According to the latest Audit Bureau of Circulations figures, Woman & Home, which is priced at £3.40, registered a circulation of 353,160 between July and December 2008, a lift of 5.1% year on year.

Woman & Home competes against a range of titles including Good Housekeeping.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share
Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom takes over first ad break in ITV's Good Morning Britain

Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients.

Share

Get news by email