Mail Online launches dating service

LONDON - Mail Online has launched a dating service, MailDating.co.uk, as part of plans to draw more users to its site.

Mail Online: new dating website
Mail Online: new dating website

The website, which has been developed in-house, uses new image-based technology to help users find like-minded people in their local area. The technology allows users to view results by, for instance, personality type.

James Bromley, managing director, Mail Online, said: "We have a large audience across our titles, many of whom want to search for like-minded partners in a safe and trusted online environment."

The launch will be backed by an advertising campaign across the Daily Mail, The Mail on Sunday and Mail Online.

Bromley added that the new site is "not a revelation, but an obvious extension of our brand".

Rival newspapers such as The Guardian already offer dating services.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share
Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

Share
My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.

Share

Get news by email