Insiders' Guide: Prima and Prima Baby ad/promo team

The Prima and Prima Baby team do display, promotions and online advertising sales.

Back l to r: Scott Hayter, Aaron Pinto del Rio, Lewis Hammond, Claire Campbell, Analisa Moore, Amanda Evans. Front l to r: Anna Mills, Genevieve Lett, Alison Taylor, Becky Parsons, Rachel Crowe, Matt Salmon
Back l to r: Scott Hayter, Aaron Pinto del Rio, Lewis Hammond, Claire Campbell, Analisa Moore, Amanda Evans. Front l to r: Anna Mills, Genevieve Lett, Alison Taylor, Becky Parsons, Rachel Crowe, Matt Salmon

Number of people in your team?
There are 12 in our team, which is part of NatMags' women's lifestyle group.

Who does what?
Matt Salmon is the group publishing director and Rachel Crowe is associate publisher. Claire Campbell is ad manager of Prima Baby, with Genevieve Lett (senior sales) and Anna Mills (sales executive). Alison Taylor is the digital manager for their website Babyexpert.com. Lewis Hammond is the ad manager of Prima, with Aaron Pinto del Rio (senior sales) and Scott Hayter (sales executive). Analisa Moore is the group promotions director, with Amanda Evans, group promotions manager. Becky Parsons keeps us all honest as the team PA.

Who is the biggest character?
Lewis Hammond - other names "two puds" or "Harvey" as he's known among the agencies. He needs to be because he gets picked on the most for never making tea and has the worst seat in the office, staring into Aaron's shiny head all day. Despite this, there is never a dull moment as he keeps us all laughing and is an integral member of the team.

What stands you apart from the rest of the industry?
From working at baby shows all around the country on weekends to propping up various bars at our High Street Fashion Awards (until 6am last time), we take our work and brands very seriously, but never at the expense of a quick pint. Work hard/play hard has never had more appropriate ambassadors than publishing director Matt and associate publisher Rachel. With the girls getting together for a monthly fashion swap shop (plus vin rouge) and the boys conquering all-comers with their football team (played one, lost one), we can't get enough of each other.

What is your office atmosphere like?
Aside from frequent arguments about radio stations, crap tea and why there are no biscuits left, the atmosphere is extremely warm. But that could also be our air conditioning, which is poor.

What does it take to get a job in your team?
We look for three things - being an Ipswich fan is a big help, being able to pose really well and being able to down a pint in under 10 seconds will get you far. All three and you're destined for senior management.

How are staff encouraged to hit targets?
If we don't, we have to enter into a down-the-pint competition with our associate publisher Rachel - there have been casualties.

Where do you all let your hair down?
For the boys, it's The Shaston on pay day or the John Snow any day thereafter, followed by Masala Zone. For the girls, it's anywhere that sells good wine by the bottle. Then we all meet up in Zebranos and supply tomorrow morning's gossip.

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