Omnicom wins £220m HP media business

LONDON - Hewlett-Packard has awarded its £220million global media planning and buying duties to Omnicom Media Group, ending a five-year relationship with Publicis Groupe's incumbent, ZenithOptimedia.

Omnicom wins £220m HP media business
Omnicom wins £220m HP media business

OMG snatched the multi-market account after a final pitch, held in the US, against Zenith and WPP's Mediaedge:cia. The agency network will now handle the media business for HP's three divisions: Corporate, Personal Systems Group and Image and Printing Group.

In addition, HP has appointed a team of Omnicom agencies to handle the marketing duties for its Technology Solutions Group after a last minute review.

The decisions further consolidate the technology giant's advertising and media business within Omnicom agencies. It follows the decision to appoint Omnicom's BBDO Worldwide as the lead creative agency for its Image and Printing Group account in the US last month.

According to The Nielsen Company, HP spent £220 million on media in 2007 (the last available data), including £10.5m in the UK.

The win follows Omnicom agency OMD landing the £650m European media business for Renault-Nissan at the end of last year.

The review's conclusion comes in the same week HP was forced to revise its outlook down for 2009 following 2-5% drops in sales for its computers, software and printers in the last quarter of 2008.

The company became the second-largest technology services company in the world, behind International Business Machines Corp according to revenue, following its acquisition of Electronic Data Systems last year.

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