Secured by ZenithOptimedia, Travellers Tales will air from Sunday, 22 February, between 3pm and 4pm, and will feature Location, Location, Location presenters Kirstie Allsopp and Phil Spencer.
The programme activity will kick off with a promotion tomorrow (Wednesday) that will ask listeners to share their travellers' tales on Classic FM's website with a chance to win a British Airways holiday. This content will become the centrepiece for the Travellers Tales show.
The show is also supported by the Classic FM magazine and website, as well as sponsored British Airways CD covermounts.
Last month, Waitrose signed a deal to sponsor Classic FM's Smooth Classics at Six show. The tie-up, during which recipes will be discussed, was backed by online and print activity.