O2 hires former Blyk boss Shaun Gregory to lead media business

LONDON - Telecoms giant O2 has appointed former boss of Blyk, Shaun Gregory, as the first managing director of its media business.

Shaun Gregory: former Blyk boss to head up O2 media business
Shaun Gregory: former Blyk boss to head up O2 media business

He will be responsible for the overall media strategy at Telefonica's O2, which includes building an advertising business that can harnesses cross-media opportunities.

With full P&L responsibility for the new business unit, Gregory's hire is expected to help O2 "fundamentally change the way advertisers target and reach consumers".

O2 launched its media business last year with the aim of developing opportunities across its mobile, email, online, in-store, direct and experiential channels, used by 19 million customers.

Tim Sefton, customer director of O2 UK, said: "We build our business on customer and market insight and believe that our media channels will be increasingly valued for the way in which we can connect brands and customers to everyone's benefit."

Gregory brings more than 20 years media experience to the role, including as new business director of The Telegraph Media Group and, prior to that, as a board director of Emap.

A spokesman for O2 said Gregory's arrival in March will not necessitate a review of its media agency.

ZenithOptimedia was awarded both the on-and-offline media planning and buying requirements of the telecoms company in January 2008. Last year's consolidated review extended a relationship that has been in place since 2004.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gazing ahead to the media world of 2045
[Sponsored feature]

Gazing ahead to the media world of 2045

It's been a wild 30 years, but wait till you see what's around the corner, says Paul Frampton, chief executive of Havas Media.

Share
When behaviour meets maths
[Sponsored feature]

When behaviour meets maths

As the industry obsesses over stats and clicks, Tom Laranjo from Total Media looks at how behavioural insights can elevate programmatic buying

Share
Weve reports 50% mobile customer boost following O2 deal

Weve reports 50% mobile customer boost following O2 deal

Weve, the mobile ad network, has gained an extra 10 million customers after O2 bought out its partners in the company, according to David Plumb, the Telefónica digital director.

Share

Get news by email