O2 hires former Blyk boss Shaun Gregory to lead media business

LONDON - Telecoms giant O2 has appointed former boss of Blyk, Shaun Gregory, as the first managing director of its media business.

Shaun Gregory: former Blyk boss to head up O2 media business
Shaun Gregory: former Blyk boss to head up O2 media business

He will be responsible for the overall media strategy at Telefonica's O2, which includes building an advertising business that can harnesses cross-media opportunities.

With full P&L responsibility for the new business unit, Gregory's hire is expected to help O2 "fundamentally change the way advertisers target and reach consumers".

O2 launched its media business last year with the aim of developing opportunities across its mobile, email, online, in-store, direct and experiential channels, used by 19 million customers.

Tim Sefton, customer director of O2 UK, said: "We build our business on customer and market insight and believe that our media channels will be increasingly valued for the way in which we can connect brands and customers to everyone's benefit."

Gregory brings more than 20 years media experience to the role, including as new business director of The Telegraph Media Group and, prior to that, as a board director of Emap.

A spokesman for O2 said Gregory's arrival in March will not necessitate a review of its media agency.

ZenithOptimedia was awarded both the on-and-offline media planning and buying requirements of the telecoms company in January 2008. Last year's consolidated review extended a relationship that has been in place since 2004.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Google takes over Silicon Roundabout

Google takes over Silicon Roundabout

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.

Share
Vax in seven-figure C4 sponsorship deal

Vax in seven-figure C4 sponsorship deal

Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

Share
AOP study confirms native ads have the power to connect

AOP study confirms native ads have the power to connect

Nearly two-thirds (59%) of consumers find native advertising interesting and informative, and a third are more likely to trust it than traditional advertising, according to a new report.

Share

Get news by email