Setanta loses football rights package in latest Premier League auction

LONDON - The final two live football TV rights packages to air the English Premier League have been awarded to Setanta and BSkyB.

The move means that Setanta will broadcast fewer live games (23) between 2010 and 2013 than it does under its current three-year deal to show 46 games per season.

Today's decision also means Sky will now have 115 exclusively live Premier League matches in each of the 2010-11, 2011-12 and 2012-13 seasons. Earlier this week, BSkyB picked up the live rights to four of six packages on offer by the Premier League.

In total, BSkyB will pay £1.6bn for the five live rights packages that it has won.

Jeremy Darroch, BSkyB chief executive, said: "We are very pleased with this result. It gives us certainty for the future and ensures that we can continue to offer our viewers the best live Premier League football."

The Premier League's decision lands a serious blow to Setanta, which will air half the number of live games than it currently does. It has paid £159m for its single rights package.

In total, the sale of the live TV rights for the 2010 to 2013 period has netted the Premier League a total of £1.78bn - on a par with the estimated £1.7bn it netted for the sale of live TV rights for the 2007 to 2010 period.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

BBC to end exclusive Red Bee Media production deal

BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

Share
Photos: UM London wins inaugural Media Week 5 tournament

Photos: UM London wins inaugural Media Week 5 tournament

Media Week's inaugural media five-a-side tournament was won by UM London last week, after the agency team beat Wowcher 3:2 in a hard fought final.

Share
BBC slashes £6m from talent bill and reduces exec pay

BBC slashes £6m from talent bill and reduces exec pay

The BBC has made a wide range budget cuts in the 2013/4 financial year, including removing £6 million of "talent" costs as high-salaried presenters including Susannah Reid departed the corporation.

Share

Get news by email