Setanta loses football rights package in latest Premier League auction

LONDON - The final two live football TV rights packages to air the English Premier League have been awarded to Setanta and BSkyB.

The move means that Setanta will broadcast fewer live games (23) between 2010 and 2013 than it does under its current three-year deal to show 46 games per season.

Today's decision also means Sky will now have 115 exclusively live Premier League matches in each of the 2010-11, 2011-12 and 2012-13 seasons. Earlier this week, BSkyB picked up the live rights to four of six packages on offer by the Premier League.

In total, BSkyB will pay £1.6bn for the five live rights packages that it has won.

Jeremy Darroch, BSkyB chief executive, said: "We are very pleased with this result. It gives us certainty for the future and ensures that we can continue to offer our viewers the best live Premier League football."

The Premier League's decision lands a serious blow to Setanta, which will air half the number of live games than it currently does. It has paid £159m for its single rights package.

In total, the sale of the live TV rights for the 2010 to 2013 period has netted the Premier League a total of £1.78bn - on a par with the estimated £1.7bn it netted for the sale of live TV rights for the 2007 to 2010 period.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Mile publisher aims for 450,000 users for Festival Baby site

Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.

Share
The language of content and how to find an agency that is fluent

The language of content and how to find an agency that is fluent

More than a few voices speaking at once normally means an inability to hear anything that's being said, regardless of the wisdom of any one speaker.

Share
Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Share

Get news by email