Setanta loses football rights package in latest Premier League auction

LONDON - The final two live football TV rights packages to air the English Premier League have been awarded to Setanta and BSkyB.

The move means that Setanta will broadcast fewer live games (23) between 2010 and 2013 than it does under its current three-year deal to show 46 games per season.

Today's decision also means Sky will now have 115 exclusively live Premier League matches in each of the 2010-11, 2011-12 and 2012-13 seasons. Earlier this week, BSkyB picked up the live rights to four of six packages on offer by the Premier League.

In total, BSkyB will pay £1.6bn for the five live rights packages that it has won.

Jeremy Darroch, BSkyB chief executive, said: "We are very pleased with this result. It gives us certainty for the future and ensures that we can continue to offer our viewers the best live Premier League football."

The Premier League's decision lands a serious blow to Setanta, which will air half the number of live games than it currently does. It has paid £159m for its single rights package.

In total, the sale of the live TV rights for the 2010 to 2013 period has netted the Premier League a total of £1.78bn - on a par with the estimated £1.7bn it netted for the sale of live TV rights for the 2007 to 2010 period.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Twitter video: what marketers need to know

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Share
'Too vague' Google forced to review data privacy policy

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Share
Tony Vickers service of thanksgiving on 23 February

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Share

Get news by email