Sunday red-tops suffer circulation dips in January ABC report

LONDON - The Sunday red-tops suffered the biggest year-on-year falls collectively in January across the newspaper market, but circulations across the sector picked up from a quiet December.

Circulation was down 7.9% year on year, spearheaded by double-digit falls at Trinity Mirror-owned The People, Northern & Shell-owned Daily Star Sunday and Sport Media's Sunday Sport.

The News of the World upped its circulation past three million again in January, after recording its lowest monthly circulation in nearly 50 years the month before, according to latest figures from the Audit Bureau of Circulations.

However, the News International-owned red-top, which upped its cover price by 5p to £1 on 17 January, lost its status as the biggest-selling newspaper to its sister daily title The Sun.

The popular Sunday title recorded a circulation of 3,031,025 in January, a month-on-month increase of 1.5% following a quiet December but down 7.2% year on year.

The Sunday Mirror, which replicated the News of the World's cover price increase to £1, recorded a circulation of 1,244,077, up 4% month on month, but down 8.99% year on year.

The Mail on Sunday halted its slide towards the two-million circulation barrier, lifting its month-on-month total by 6.2%, to 2,189,432, although it was down 6% year on year.

Across the quality market, The Observer, which hiked its cover price to £2 on 18 January, was down 3.8% year on year, a steeper fall than The Sunday Times and The Sunday Telegraph, but dwarfed by the  24.4% plummet by The Independent on Sunday. The left-leaning title, however, was up 9.3% month on month.

The title, like its sister daily The Independent, is scheduled to move into the Daily Mail owner Daily Mail & General Trust's offices in the next few months in a bid to reduce its cost base by sharing back office functions.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Watch: Marks & Spencer's latest food ad

Watch: Marks & Spencer's latest food ad

Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.

Share
The X Factor returns with highest launch audience since 2011

The X Factor returns with highest launch audience since 2011

The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures.

Share
Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Former FT chief executive Rona Fairhead hired as BBC Trust chairman

Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.

Share

Get news by email