Turning Point: Jimmy Maymann, GoViral

The biggest turning point ... in my career came during a visit to the US in 1994, when someone showed me version 1.0 of Mosaic, the first real internet browser.

Jimmy Maymann, chief executive, GoViral
Jimmy Maymann, chief executive, GoViral

On my return to Europe, I decided to find a way to make money from this new technology.

It took me some time to convince potential clients that this would open up a whole new world of communication, but I eventually founded digital consultancy Neo Ideo in mid-1995. Leo Burnett bought the business in 2000 and I stayed there for five years.

Eventually, I went back to my entrepreneurial roots and, with the emergence of social networking site MySpace in 2003, I realised a new world needed to be explored - how can brands tap into social networking in new ways? This led me to GoViral, where we distribute branded content.

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