Media Mix - Skip to main feature

Key cinema demographic appears content to watch the pre-film ads.

With Slumdog Millionaire landing 10 Oscar nominations and UK cinema admissions holding firm despite the recession, you would think it's a good time to take a look at a cinema campaign, as Virgin Media, the COI and Golf are doing through January.

But do film-goers actually see the ads or do we time our run to skip to the main feature? TouchPoints data suggests the key 15 to 34 age demographic is happy to watch the pre-feature action.

Methodology: The IPA TouchPonts2 survey, conducted by Taylor Nelson Sofres, questioned 5,400 adults, aged 15+, through a questionnaire and a PDA time-based diary that collected data every half hour for a week on how they spent their time, their opinions and the role of media in their lives.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email