Radio Bureau's Alan Oliver enjoys chilling out in Auckland

Alan Oliver, former Media Week ad manager, moved to New Zealand last year. He is now account manager at The Radio Bureau.

Auckland provides a good work/life balance
Auckland provides a good work/life balance

New Zealand
My partner Amanda and I fancied the laid-back lifestyle and the opportunities for us and our daughters, aged five and one, to experience the great outdoors.

Media environment
Radio's share of ad spend is one of the highest in the developed world, at about 12%. Excluding a few independents, radio is owned by two major players, who also jointly own The Radio Bureau. They have networked the 320-plus stations into major brands targeting select regions and markets. With a population of just more than four million, it's difficult to achieve mass reach. Three newspapers are required to achieve reach in the three main cities and several radio brands are needed to build substantial national reach.

Media owners and agencies
With a smaller pool of advertisers and consumers, it's essential to be proactive. Agencies are open to new ideas and are great at encouraging clients to consider new forms of consumer engagement.

Online advertising is growing rapidly, radio has fully embraced digital platforms and there are several digital TV options, including Sky and Freeview. But mobile and SMS marketing are in their infancy - the biggest issue is the unwillingness of global companies to invest in infrastructure for such a small consumer base.

Culture and social scene
Auckland has great entertainment venues and loads of good restaurants covering nearly every cuisine. Bars outnumber pubs and, according to my younger colleagues, K Road is the place to be. Barbecues are the norm.

One thing we can learn from New Zealand
Chill out. People are calmly aware of what they need to achieve and how to go about it. They strike a great work/life balance and are less focused on material gains. If other places were like this, would the credit crunch feel quite so bad? Arguably not.

Have you relocated? Contact:

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Watch the first YouTube clip, nine years on

Watch the first YouTube clip, nine years on

This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo.

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo hosts exclusive X-Men: Days of Future Past films

Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'.

My Media Week: Stuart Taylor

My Media Week: Stuart Taylor

This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH.


Get news by email