Brand Republic in ABCe first

LONDON - Brand Republic, the media and marketing portal, has become the first B2B website to publish the ABCe's enhanced data certificate, revealing it attracted 689,480 unique users last October.

Digital auditor ABCe launched the enhanced certificate in September, offering digital media owners the opportunity to indicate more detailed data for their web traffic, including which country or UK region users are from, their age, gender and social class.

Brand Republic's certificate, which shows 29,519 unique users per day in October, reveals that almost 30% of the site's users surveyed by the ABCe earn between £50,000 and £100,000 annually.

It also shows that more than two in three users surveyed are educated to either graduate or postgraduate level.

Brand Republic is owned by Media Week owner Haymarket Media Group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up

Waitrose has joined forces with Channel 4 and produced a Saturday morning lifestyle and cookery programme called 'Weekend Kitchen with Waitrose', with TV presenters Lisa Snowdon and Steve Jones signed up to front it.

Share
Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

Newspaper ABCs: Guardian smashes through 100m browsers in March 2014

The Guardian reached more than 100 million monthly unique browsers for the first time in March, according to Audit Bureau of Circulations figures published today.

Share
Toyota achieves the impossible by calming angry Roman drivers

Toyota achieves the impossible by calming angry Roman drivers

Italians swearing and shouting while sitting behind the wheels of their cars and negotiating the busy streets of Rome could become a thing of the past if they all start driving Toyota's Hybrid vehicles, implies a short film for the car brand.

Share

Get news by email