WPP launches global mobile agency

LONDON - WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now become a standalone global agency within GroupM.

Tran: managing director of Joule UK
Tran: managing director of Joule UK

In the UK the agency, which was first established in 2007, will be led by Joule UK managing director Todd Tran and be the preferred mobile marketing partner for all GroupM agencies.

As a full-service agency, Joule will offer campaign strategy, implementation and measurement, as well as media planning and buying.

Tran said some of the main priorities of Joule will be developing application downloads for clients, building mobile internet sites and providing "innovative mobile solutions".

Its six-strong UK team will work with clients of Mindshare, MediaCom, Maxus, Mediaedge:CIA and Kinetic, as well on its own business.

Tran will report to Michael Collins, US managing director and global chief executive of Joule.

In London, Tran will work closely with Richard Metcalf, Joule's director of business development, and project director Despina Tapaki.

Tran has eight years mobile marketing experience, and before joining Kinetic mobile in 2007 worked at mobile service and application company Minick and mobile marketing company Flytxt.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email