WPP launches global mobile agency

LONDON - WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now become a standalone global agency within GroupM.

Tran: managing director of Joule UK
Tran: managing director of Joule UK

In the UK the agency, which was first established in 2007, will be led by Joule UK managing director Todd Tran and be the preferred mobile marketing partner for all GroupM agencies.

As a full-service agency, Joule will offer campaign strategy, implementation and measurement, as well as media planning and buying.

Tran said some of the main priorities of Joule will be developing application downloads for clients, building mobile internet sites and providing "innovative mobile solutions".

Its six-strong UK team will work with clients of Mindshare, MediaCom, Maxus, Mediaedge:CIA and Kinetic, as well on its own business.

Tran will report to Michael Collins, US managing director and global chief executive of Joule.

In London, Tran will work closely with Richard Metcalf, Joule's director of business development, and project director Despina Tapaki.

Tran has eight years mobile marketing experience, and before joining Kinetic mobile in 2007 worked at mobile service and application company Minick and mobile marketing company Flytxt.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Rajar Q2 2014: Heart rebrand helps reach increase 20%

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Share
The Q2 Rajars show a high point for good old talk radio

The Q2 Rajars show a high point for good old talk radio

Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.

Share
Richard Dunmall: 'It's a good day for the future of the radio industry'

Richard Dunmall: 'It's a good day for the future of the radio industry'

On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director of advertising, Richard Dunmall believes its time to celebrate.

Share

Get news by email