WPP launches global mobile agency

LONDON - WPP has rebranded its full-service mobile agency Kinetic Mobile as Joule and it will now become a standalone global agency within GroupM.

Tran: managing director of Joule UK
Tran: managing director of Joule UK

In the UK the agency, which was first established in 2007, will be led by Joule UK managing director Todd Tran and be the preferred mobile marketing partner for all GroupM agencies.

As a full-service agency, Joule will offer campaign strategy, implementation and measurement, as well as media planning and buying.

Tran said some of the main priorities of Joule will be developing application downloads for clients, building mobile internet sites and providing "innovative mobile solutions".

Its six-strong UK team will work with clients of Mindshare, MediaCom, Maxus, Mediaedge:CIA and Kinetic, as well on its own business.

Tran will report to Michael Collins, US managing director and global chief executive of Joule.

In London, Tran will work closely with Richard Metcalf, Joule's director of business development, and project director Despina Tapaki.

Tran has eight years mobile marketing experience, and before joining Kinetic mobile in 2007 worked at mobile service and application company Minick and mobile marketing company Flytxt.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Blogging: how to make friends and influence people

Blogging: how to make friends and influence people

Apart from reach, credibility, trust and direct sales, what have bloggers ever done for marketers and brands? Quite a lot, argues Amanda McKenna, director of digital consultancy Zone, so why do brands often get it so wrong?

Share
Haywards pickles launches £750k brand-building campaign with Metro

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

Share
Jimmy Savile victims urged to claim compensation in new ad campaign

Jimmy Savile victims urged to claim compensation in new ad campaign

Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.

Share

Get news by email