CHI launches full-service agency

LONDON - Creative agency CHI has formalised its relationship with WPP's buying arm GroupM and launched a new full-service agency called MCHI.

New venture: CHI & Partners Media has extended its media offering with the launch of full-service agency MCHI
New venture: CHI & Partners Media has extended its media offering with the launch of full-service agency MCHI

The agency extends the previous media offering, CHI & Partners Media, and will be led by MCHI managing partners Tim Allnutt and Enyi Nwosu.

Based just doors away from CHI’s Rathbone Street office in central London, MCHI houses 45 staff and has adopted CHI’s media clients, including The Carphone Warehouse, Virgin Money and Tiger Beer.

The new joint venture comes after CHI & Partners Media was awarded Virgin Money’s £20m media planning and buying account last February, a move which catapulted it into a top-20 media agency player in terms of billings.

According to Nwosu, MCHI offers a more effective way to service media clients, run on an uncompromised fee-based model, as opposed to a commission-led one.

"MCHI offers an inside-out approach to media marketing, focused solely on leveraging the best products for clients," said Nwosu. "Because we are fee based and not commission linked to channel choices, we can bring big ideas to life from the inside out.

"The most powerful channels for brands to build closer relationships with customers are often their retail spaces, products and people. We look to communicate outwards to grow our clients businesses."

MCHI is already involved in a number of undisclosed pitches and has also been awarded the full-service business for CHI client Big Yellow Storage.

Media buying at the new agency will be led by Mindshare managing partner, head of non-broadcast and GroupM executive, Paul Thomas.

WPP owns a 49% stake in CHI and the formation of MCHI was brokered by Johnny Hornby, chief executive of CHI, and Jed Glanvill, chief executive of Mindshare.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share
Absolute's Anthony Abbott becomes digital product director at Bauer Media

Absolute's Anthony Abbott becomes digital product director at Bauer Media

Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.

Share

Get news by email