UKTV Documentary to become Eden in January

LONDON - UKTV Documentary will rebrand as Eden on 26 January, with the strapline: "One amazing world. One amazing TV channel."

Eden: rebranded channel goes on air next week
Eden: rebranded channel goes on air next week

The channel will target upmarket couples in their 30s and 40s, with children. UKTV will begin marketing Eden from 26 December.

UKTV announced the rebrand in October, as well revealing that UKTV People would become Blighty. UKTV controller Matthew Littleford, said the channels would initially rely on existing content that featured on the channels in their guises as UKTV People and UKTV Documentary.

Eden will feature a mixture of premieres such as Superstorm and Wild China, alongside series such as Planet Earth and Full Circle with Michael Palin.

UKTV also said that the rebrand of factual channel UKTV History to Yesterday scheduled for early next year, would complete the rebrand of its factual channel portfolio.

View the new promotion clip for Eden here.

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