Steak lands SEO contract for Visit London

LONDON - Communications agency Steak has been hired by Visit London to manage search engine optimisation for the tourism body.

Visti London: Steak will handle off-site activity to drive traffic to the tourism body's website
Visti London: Steak will handle off-site activity to drive traffic to the tourism body's website

Steak will handle off-site activity to drive traffic to Visit London's website and help market the capital to leisure and business visitors.

Visit London's digital marketing and user experience manager, Danilo Sigillo, said: "Steak understood our requirements from the outset and put forward a compelling strategy for putting our wider marketing objectives into practice online."

Neil Stickells, head of search and media at Steak, added that the spotlight on the forthcoming London 2012 Olympics was an opportunity to raise the capital's profile.

Visit London works in partnership with the Mayor of London, the London Development Agency, London councils and the tourism industry. Alongside Visit London, Steak works for EnjoyEngland, the domestic marketing arm of national tourist office VisitBritain.

Other Steak clients include Virgin Holidays, Time Out, British Gas, John Lewis, 118 118 and Swiftcover.

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