ITN On to provide video content for FHM.com

LONDON - FHM has tied up with ITN On to provide new video-programming content via Bauer Media-owned website FHM.com.

FHM.com: will feature video-programming content supplied by ITV On
FHM.com: will feature video-programming content supplied by ITV On

The deal will give online and mobile audiences a selection of bespoke film, TV and music programmes, including The FHM Review, a weekly rundown of recent entertainment releases produced in collaboration with the FHM editorial team.

Alongside daily music news and interviews, ITN On will also supply FHM.com with video games news and reviews in a programme titled Gamerzine TV.

In addition, the site will host This is Genius, a weekly collection of unusual and light-hearted news stories from around the world.

Bryce Currie, sales director at ITN On, said they saw the deal as the first of many with Bauer.

He said: "Bauer Media has recognised that our multimedia production skills can work hand in hand with the FHM editorial team’s skills to deliver great journalism and compelling video content to their readers in print and online."

Bauer announced in November that the men's lifestyle website was set to relaunch with a raft of new editorial and commercial offerings.

FHM.com reaches 1.7 million unique users a month, according to ABCe figures, and is part of FHM's multi-platform brand portfolio that includes FHM Mobile and FHM Bionic.

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