Business leaders optimistic about 2009, survey reveals

LONDON - More than 90% of business leaders are confident about 2009 despite the gloomy economic outlook, claims new research from media agency Mindshare.

Byfield: leader of business planning at Mindshare Worldwide
Byfield: leader of business planning at Mindshare Worldwide

According to data from the Business MindReader survey, 96% of respondents stated they are optimistic and not sceptical about the future faced by their businesses.

However, the bulk of business leaders, 73%, admitted their key concern was economic uncertainty. Half of respondents consider finding and keeping talent a priority in their businesses, while more than 72% view focusing on big issues as a key priority.

Other findings include 94% claiming they would seek new challenges rather than take the accepted promotion path.

Shelia Byfield, leader of business planning at Mindshare Worldwide, said: "Change drivers like Sir Richard Branson and Sir Martin Sorrell never stop looking for opportunities, whether times are good or bad. This group has different attitudes to other senior executives.

"They influence the future shape of our business worlds and are incredibly important to the future director of business brands."

The survey involved responses from 5,500 business decision makers across 11 markets including UK, France, Germany, Spain, Italy, Brazil, Russia, India, Mexico and the US.

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