Agencies named for £1.5m Environment Agency online brief

LONDON - The Environment Agency has appointed several digital agencies for an online brief worth £1.5m.

Online campaign: digital agencies have been hired for the Environment Agency's 2009 push
Online campaign: digital agencies have been hired for the Environment Agency's 2009 push

The public body responsible for protecting and improving the environment in England and Wales has hired Reading Room and The Team for digital marketing projects next year.

Web Usability Partnership and CX Partners will handle the agency’s usability and accessibility work, while interactive design will be handled by Flow Interactive and E3 Media.

In October, the COI appointed Tequila to handle a direct mail drive for the agency, to raise awareness of its Floodline Warnings Direct System.

The campaign will launch in January and aims to encourage people living in high flood- risk areas throughout the UK to sign up to the free service.

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