Telegraph relaunches Google Android application

LONDON - Telegraph Media Group has relaunched its Google Android application with communications company Cisco as sponsor.

Cisco: sole sponsor of the Business Bullet on Telegraph.co.uk
Cisco: sole sponsor of the Business Bullet on Telegraph.co.uk

The first video available on the Telegraph Google Android will be Telegraph TV’s Business Bullet.

In a deal brokered by Neo@Ogilvy, Cisco will be the sole sponsor of the Business Bullet on Telegraph.co.uk and Android with pre-rolls and branding in the title sequence.

In addition, Cisco will feature ads for the programme across the Daily Telegraph, The Sunday Telegraph and Telegraph.co.uk.

TMG claims to have been the only UK content provider to launch an application when Google’s new open-source operating system for mobile phones launched in the US in October.

The TMG Android application already offers news, finance, sport, travel and motoring content from Telegraph.co.uk to customers who download the application wirelessly from the Android Marketplace.

The first phones to carry Google Android launched in the US in September. The platform hit the UK in November, when T-Mobile's G1 phone launched.

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