At the same time, the company is creating the role of managing director of strategy, regulation and business development, to be filled by the current Big City Network managing director Travis Baxter.
Baxter's previous duties will be taken on by Ford, who now has responsibility for the operation of all of Bauer Radio's 43 stations across England, Scotland and Northern Ireland.
The creation of the regulatory role comes as Bauer Media signifies its intention to prioritise government relations ahead of key digital radio and radio regulatory decisions in the coming years.
Baxter, who joined the group in 2004 as managing director of its Kerrang radio brand, previously worked as managing director of RTL Group's radio stations in the UK, Ireland and Scandinavia between 1989 and 1998.
Prior to that, he worked as a producer and broadcaster at the BBC.