The problems you won't have in 2009

As this is my last Dilemma column of 2008, I thought it might be interesting to take a look ahead at 2009 and give you my predictions for the dilemmas I won't be receiving in my mailbox over the next 12 months.

David Emin, director of advertising at Mirror Group Newspapers
David Emin, director of advertising at Mirror Group Newspapers

Of course, I cannot guarantee the industry won't encounter these dilemmas, but if the market is going to be as bad as everyone is predicting, I very much doubt any of us will have the following problems. However, I'd love to be wrong.

So, in no particular order, here are the dilemmas that won't be appearing in my column in 2009.

  • I'm not sure how I should invest my bonus this year.
  • Why can't I get a regular table at The Ivy?
  • I've fallen out with the rep on my business and I can't get anyone to take my bookings.
  • We can't decide on a venue for our summer party.
  • My boss and I have been invited on the same skiing trip, but we can't be out of the office at the same time.
  • How can I persuade my boss to let me have on-site parking for my new Porsche?
  • I'm bored at work because I don't have enough to do as we are so over-staffed.
  • I work in HR and I think I might be laid off.
  • I'm really excited because my company has just hired the Boston Consultancy Group.
  • Our sales conference is in Barbados this year, but I'm scared of flying.
  • I don't know which party to go to after the Media Week Awards.
  • There's very little short-term space around at the moment and, as a consequence, I am finding it harder and harder to meet my yield targets.
  • I've been headhunted for two jobs and I don't know which one I should choose.
  • My company has offered to put me on a paid sabbatical to do a vocational course.
  • The life coach that my company employs thinks my work/life balance is wrong.
  • I've just started up my own internet company and I don't know which investor to go with.
  • We had a free bar at our Christmas party and I got horribly drunk.
  • My golf handicap has improved because of all the jollies I've been on.
  • My company wants to extend my notice period to 12 months, but I'm worried this might tie me into the business for too long a period.
  • I feel guilty about receiving a pay rise that's way above the rate of inflation when I've done so little work this year.
  • My boss has berated me for not spending enough money on entertaining clients.

Of course, it's easy to make light of the economic difficulties, but we all probably know somebody who has lost their job and we could all find ourselves working with the uncertainty of what lies ahead.

With the spectre hanging over us that things will get worse before they get better, it's a safe bet that we are in for a tough year, the likes of which none of us have experienced before.
If you do find yourself in a difficult position, then don't be afraid or embarrassed to ask for help. The media industry has its own charity that is set up specifically to help people working in marketing and communications.

If you are facing a difficult time, please remember that NABS is there to offer advice and financial support. At the same time, I urge all those who are working to find some time to help NABS in whatever way you can, because without your backing, NABS cannot help those people who need their help and support.

Finally, may I wish you all a very merry Christmas and here's looking forward to a happy 2010.

David Emin is director of advertising at Mirror Group Newspapers. Send your dilemmas to

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