WhichMedia appoints Coyle for executive role

LONDON - Following recent account wins, WhichMedia, the Cheshire-based media planning and buying agency, has appointed James Coyle as media executive.

Coyle: joins WhichMedia as a B2B executive
Coyle: joins WhichMedia as a B2B executive

Coyle joins the team from McCanns Digital and brings specialist digital media knowledge, including paid search and online advertising.  

He will be responsible for servicing WhichMedia's portfolio of business-to-business clients, including newly won accounts for Shop-equip, Fayrefield Foods and Omnitrack, and established business for Stanley Davis Group, Affirmative Finance and Comap.

Amanda Alexander, managing director of WhichMedia, said: "He will play a key role in the continuing expansion of WhichMedia and his impressive skillset will further strengthen our digital media offering."

Founded in 2003, WhichMedia has more than 50 B2B clients and its services include sponsorships and events in addition to planning and buying for both on and offline media.

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