FHM.com to revamp offering

LONDON - FHM.com, Bauer Media's men's lifestyle website, is set to relaunch next month with a raft of new editorial and commercial offerings aimed at boosting users as circulation falls for its magazine brand.

FHM.com: new editorial features and commercial opportunities
FHM.com: new editorial features and commercial opportunities

Bauer Media claims the site will relaunch with improved navigations, a new video players and more content.

Other new features include a new blog section from FHM's global writing team, a new continuous play video player and an extended style and fashion area.

Existing features such as High Street Honeys, 100 Sexiest Women and the Web Games Awards have all been enhanced. There are also plans to launch new commercial opportunities across the site, although no further details are provided.

Digital design agency Ralph will provide creative support and the relaunch will also be backed by a substantial through-the-line campaign.

FHM.com recorded 1.7 million unique users, according to its latest ABCe figure, and is part of FHM's multi-platform brand portfolio that includes FHM Mobile and FHM Bionic, which is to relaunch next month.

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