ITV makes further changes to its commercial operation

LONDON - ITV is continuing the restructure of its commercial operation, appointing a string of key account directors and stiffening its regional online sales offer.

ITV customer relations manager Gary Digby
ITV customer relations manager Gary Digby

It is appointing a raft of key account directors, including Jon Smale, Nick Smith, Elaine Goulden, Jane Carroll, Steve Chambers, Ben Louis, Alex Plumb and Kim Gilroy. All already work at ITV in a range of roles, such as client services director or planning controller.

All will report to ITV's group account directors Mark Trinder and Jeremy Lawrence. The new account directors will be responsible for developing the sales plan for their specified agencies and managing their account teams and relationships with their agency and client accounts.

They took up their positions yesterday (Monday).

In September, ITV unveiled plans to reshape its commercial operation, led by the creation of agency-focused teams, a new creative solutions division and the rebrand of ITV Customer Relations as ITV Commercial.

Among a range of senior management changes, Simon Orpin, formerly integrated planning director, was named creative solutions director, while customer relations director Gary Digby became commercial sales director.

Additionally, ITV has appointed a regional online sales team based in Manchester to focus on developing awareness of ITV's digital portfolio with agencies and clients across the region.

David Hill has been appointed as regional online sales manager and will report to Gary Cole, ITV's online sales director.

Hill joins ITV from Telegraph Media Group's Manchester office, where he was responsible for setting up the regional online sales team in 2006.

Gillian Greig has been appointed senior online sales executive and joins ITV from News International's Manchester office, where she worked as a dedicated sales person on thelondonpaper.

The new team will play a crucial role as ITV looks to hit a target of generating annual online revenue of £150m by 2012.

One of the main elements in ITV's online business is ITV Local.

The broadcaster is currently trialling new ad formats across its online channels, testing overlay ads where the page background can be transformed into a branded skin, as a potential advertising product for local businesses.

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