Incentivated to lead STA Travel mobile campaign

LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile marketing strategy following a competitive pitch.

STA Travel will integrate its mobile campaign into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity that allows customers to request brochures via post or email by providing their address.

Incentivated has also designed a location-based mapping system to direct customers to STA Travel's 45 UK branches.

The campaign will launch with a 'text to win' competition for tickets to Australia with Qantas airlines in 2009.

Celia Pronto, marketing director at STA Travel, said: "Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets."

The appointment of Incentivated coincides with research conducted by mobile operator O2, which said that one in 10 of those surveyed think mobile marketing has already saved their business over £1m when compared to other marketing solutions. The survey sample included IT directors and marketing directors in 100 companies.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Digital out of home: navigating the revolution of the oldest medium

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Share
My Media Week: Simon Kilby

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Share
Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Share

Get news by email