Incentivated to lead STA Travel mobile campaign

LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile marketing strategy following a competitive pitch.

STA Travel will integrate its mobile campaign into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity that allows customers to request brochures via post or email by providing their address.

Incentivated has also designed a location-based mapping system to direct customers to STA Travel's 45 UK branches.

The campaign will launch with a 'text to win' competition for tickets to Australia with Qantas airlines in 2009.

Celia Pronto, marketing director at STA Travel, said: "Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets."

The appointment of Incentivated coincides with research conducted by mobile operator O2, which said that one in 10 of those surveyed think mobile marketing has already saved their business over £1m when compared to other marketing solutions. The survey sample included IT directors and marketing directors in 100 companies.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs


Top 10 regional press ads
Trading Places: this week's people moves

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

Newsworks appoints Denise Turner as director of insight

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.


Get news by email