Incentivated to lead STA Travel mobile campaign

LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile marketing strategy following a competitive pitch.

STA Travel will integrate its mobile campaign into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity that allows customers to request brochures via post or email by providing their address.

Incentivated has also designed a location-based mapping system to direct customers to STA Travel's 45 UK branches.

The campaign will launch with a 'text to win' competition for tickets to Australia with Qantas airlines in 2009.

Celia Pronto, marketing director at STA Travel, said: "Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets."

The appointment of Incentivated coincides with research conducted by mobile operator O2, which said that one in 10 of those surveyed think mobile marketing has already saved their business over £1m when compared to other marketing solutions. The survey sample included IT directors and marketing directors in 100 companies.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Timeline: A look back at April Fool's marketing

Timeline: A look back at April Fool's marketing

It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.

Share
Brands on Buzzfeed: Just add puppy GIFs

Brands on Buzzfeed: Just add puppy GIFs

We take a look at McVitie's posts on Buzzfeed (a long look, puppies are involved), James Cordon's bod and an even longer look at April Fool's Day pranks over the past decade.

Share
Martin Sorrell: Advocacy is part of advertising

Martin Sorrell: Advocacy is part of advertising

Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell.

Share

Get news by email