Incentivated to lead STA Travel mobile campaign

LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile marketing strategy following a competitive pitch.

STA Travel will integrate its mobile campaign into its traditional marketing plans, by adding a text response to posters, press and direct marketing activity that allows customers to request brochures via post or email by providing their address.

Incentivated has also designed a location-based mapping system to direct customers to STA Travel's 45 UK branches.

The campaign will launch with a 'text to win' competition for tickets to Australia with Qantas airlines in 2009.

Celia Pronto, marketing director at STA Travel, said: "Mobile phones play a central role in the lives of our customers, extending beyond their social lives to planning trips, receiving time sensitive travel alerts and buying tickets."

The appointment of Incentivated coincides with research conducted by mobile operator O2, which said that one in 10 of those surveyed think mobile marketing has already saved their business over £1m when compared to other marketing solutions. The survey sample included IT directors and marketing directors in 100 companies.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

ISBA's media transparency contracts under fire from agencies

ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

Share
Who cares what your story is...
[Sponsored feature]

Who cares what your story is...

Don't get too caught up writing your own narrative when you should be helping people create theirs. But don't worry: brands still have an important part to play

Share
If Tarantino told brand stories
[Sponsored feature]

If Tarantino told brand stories

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

Share

Get news by email