Newsquest rolls out price comparison service

LONDON - Newsquest Media, the regional newspaper group, is rolling out money and insurance comparison services across its portfolio of local sites through a partnership with BeatThatQuote.com

Newsqust: its titles with offer BeatThatQuote.com partnership
Newsqust: its titles with offer BeatThatQuote.com partnership

Newsquest's 132 local newspaper sites will embed a price comparison service within channels such as cars and health.

The technology will be provided by Beatthatquote.com, but the service will be branded by Newsquest.

It marks the first time the publisher of 300 titles has had a dedicated and integrated finance partner, and is the latest in a series of moves to invest in services provided by its local sites.

It comes on the back of owner Gannett announcing group ad revenue was down 24% year on year for Q3, last month.

According to Nielsen, BeatThatQuote.com was the UK's fastest-growing web site in 2007, beating Facebook into second place.

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