Virgin adds 37,800 pay-TV subscribers in Q3

LONDON - Virgin Media expanded its pay-TV subscriber base by 37,800 in Q3 to end the period with 3.58 million subscribers.

Dave: one of Virgin TV's success stories
Dave: one of Virgin TV's success stories

The company also said customers were increasingly using its VoD services. On a monthly basis, 1.7 million of its digital TV customers were now using video-on-demand. Average views per user per month in the quarter were 27, compared to 17 a year ago.

Earlier this week, Virgin Media ended a 20-month dispute with BSkyB over the carriage of their respective channels on each other's platforms. Virgin said that it expects this agreement to result in increased payments for its Virgin Media TV (VMTV) channels business of at least £24m per year.

Its content division, which includes VMTV as well as shopping channel Sit-up TV, posted revenue of £81.9m in Q3, up from £79.5m.

Virgin said that during the quarter, it also added 43,800 PVR subscribers, to reach an installed base of 468,700 by the end of Q3. This represents a penetration level of just 14% of its digital subscribers.

Neil Berkett, chief executive of Virgin Media, said: "In the face of a slowdown in the general economy, our business has shown good resilience and we are focused on keeping churn low, improving our operational execution, and driving unnecessary costs and inefficiencies out of the business."

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