Consumer spending online is ahead of other sales channels

UK consumers' online spending in September of £4.8bn was 14.8% higher than at the same point last year. While this increase puts online ahead of other sales channels such as the high street and direct mail, it is slowing.

In September 2007, consumers' online spending was 73.2% higher than September 2006. The figures, from the industry body for global online retailing, IMRG, and Capgemini, also show September was the third consecutive month where year-on-year growth was below 20%.

The figures will be a concern to online publishers, with recent IAB figures showing online ad spend growth is slowing too. IMRG and Capgemini said UK online shoppers spent 23.6% more on clothing in September, compared with the previous month. September also saw shoppers stocking up for Christmas, spending more online on electrical items, gifts and alcohol.

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