Glamour lines up host of brands for web relaunch

LONDON - High street fashion chain Warehouse will be the exclusive advertising partner for the fashion channel on the new website for shopping and style magazine Glamour.

Relaunch: Glamour.com's new format can be seen from   this Thursday
Relaunch: Glamour.com's new format can be seen from this Thursday

The site will launch on 6 November, with channel takeovers and other commercial deals from different brands, including Maybelline, Clinique, Nokia, Burberry, Filofax, Reebok, Mango, Westfield and Marc Jacobs Daisy.

Another launch advertiser, Ford Ka, is also taking out a 12-page feature ad in next month’s print issue of Glamour to promote its redesigned model.

Warehouse’s logo will feature on every page of content within the fashion channel, in addition to the use of new advertising formats available within the redesigned site, including MPUs, skyscrapers, double skyscrapers and leader boards.

The campaign with Glamour.com will be the fourth partnership between Warehouse and Glamour publisher CondéNet UK. Previous deals included Warehouse sponsoring the launch of shopping website Stylefinder.com in 2007.

The first major relaunch of Glamour.com since its inception seven years ago aims to place more emphasis on fashion and beauty, promising to make the site less celebrity-heavy.

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