DRDB takes on central consumer marketing role

LONDON - The Digital Radio Development Bureau is to become the central consumer marketing point for digital radio - taking on the role previously handled by individual radio multiplex operators.

Wray: new director of matketing for DRDB
Wray: new director of matketing for DRDB

Digital stations will continue to be marketed by broadcasters, while the DRDB will now focus on promoting digital radio to consumers.

Diane Wray, has been appointed as director of marketing to help implement the new role. She moves from MXR, operator of the regional DAB multiplex network, where she was the managing director, with immediate effect.

The DRDB's expanded role will also include the evolution of the technical platform, new sector development, such as in-car, and digital radio strategy working with the Government and Ofcom.

Also moving over from MXR are marketing manager Claire Pilkington and press and PR executive Christopher Goymer.

Wray said of her new position and the DRDB's enlarged remit: "Bringing all consumer DAB marketing under one roof makes perfect sense. I'm looking forward to working with a wider portfolio of radio stations, encompassing both the BBC and commercial sectors, to help grow the digital market."





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