Clear Channel offers tailored ads for party season

LONDON - Clear Channel is offering tailored advertising solutions around Halloween and Bonfire night for brands wanting to target consumers celebrating the beginning of the party season.

Clear Channel: tailored ads for party season
Clear Channel: tailored ads for party season

The packages include roadside billboards, roadside six-sheets and at Sainsbury's,  digital roadside LED screens close to events, seasonal destinations and on regular routes for families.

To target the primary Halloween audience of families with children, Clear Channel has identified three customer networks - home, school and shopping. These "customer journeys" will allow clients to target families with roadside billboards and six-sheet posters.

Clear Channel claims Halloween and Bonfire night are the start of a key sales period for alcohol brands and so has selected advertising opportunities close to bars and areas popular with drinkers.

Sites close to London firework displays such as Alexandra Palace, Victoria Park and Roundwood Park have been selected for advertisers keen to target crowds attending the celebrations.

Planners can also choose to add time-sensitive elements such as product countdowns and price promotions to campaigns with Clear Channel digital roadside LED screens.

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