Primesight launches eight targeted pre-Christmas campaigns

LONDON - Primesight has launched eight targeted campaign packages for the seasonal shopping period within its premium malls product Mall2.

Primesight: targeted pre-Christmas campaigns
Primesight: targeted pre-Christmas campaigns

The packages allow clients to target audiences by retailer, mall or category and are targeted at brands wanting to make an impact in the run-up to Christmas.

Mall2 includes 37 shopping malls across the UK, including Bluewater in north Kent and the Bullring in Birmingham, and claims to offer advertisers a footfall of more than 26 million in a two-week campaign.

The eight packages include health and beauty, department stores, entertainment, fashion, housewives and children, technology, telecoms and youth, and include 4m x 1m panels near relevant retailers.

Primesight is also offering clients the ability to create their own campaigns through an interactive online campaign planner on the Primesight website. Through the online tool, clients are able to search for any retailer, category and mall to create bespoke campaigns for their target audience.

Separately, Julian Kindred, account director for Starcom, MediaCom, Initative and Universal McCann, has been promoted to project manager of Mall2. Kindred previously worked at Titan when it was Maiden Outdoor, IPC and Premier Magazines.

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