Primesight launches eight targeted pre-Christmas campaigns

LONDON - Primesight has launched eight targeted campaign packages for the seasonal shopping period within its premium malls product Mall2.

Primesight: targeted pre-Christmas campaigns
Primesight: targeted pre-Christmas campaigns

The packages allow clients to target audiences by retailer, mall or category and are targeted at brands wanting to make an impact in the run-up to Christmas.

Mall2 includes 37 shopping malls across the UK, including Bluewater in north Kent and the Bullring in Birmingham, and claims to offer advertisers a footfall of more than 26 million in a two-week campaign.

The eight packages include health and beauty, department stores, entertainment, fashion, housewives and children, technology, telecoms and youth, and include 4m x 1m panels near relevant retailers.

Primesight is also offering clients the ability to create their own campaigns through an interactive online campaign planner on the Primesight website. Through the online tool, clients are able to search for any retailer, category and mall to create bespoke campaigns for their target audience.

Separately, Julian Kindred, account director for Starcom, MediaCom, Initative and Universal McCann, has been promoted to project manager of Mall2. Kindred previously worked at Titan when it was Maiden Outdoor, IPC and Premier Magazines.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Virgin, Baileys and Camelot join the line-up at Media360

Virgin, Baileys and Camelot join the line-up at Media360

Virgin Media, L'Oreal, Homebase and Shell are just some of the brands gearing up to speak at Brand Republic Group's 11th annual Media360 conference next month.

Share
My Media Week: Paul Mead

My Media Week: Paul Mead

This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet.

Share
Sky launches #WatchOnSky automated viewing on Twitter

Sky launches #WatchOnSky automated viewing on Twitter

Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.

Share

Get news by email