Mirror expands mobile with regional sites

LONDON - Trinity Mirror is to launch 11 regional mobile sites by the end of the year that will offer advertisers a range of formats such as sponsorship and banner ads.

Mirror Mobile: 11 new regional sites
Mirror Mobile: 11 new regional sites

The sites will provide free content and will be financed through long-term sponsorship deals and banner ads. The Mirror mobile site is sponsored by Mortgage Monitor and Sporting Bet.

The launch of the new sites would follow the Birmingham Post's mobile service, launched last week, and the mobile site of national paper, the Daily Mirror, the week before.

The Birmingham Post site does not carry any ads at the moment. Initially, sponsorship of the mobile sites will be managed by the mobile and interactive team at Trinity Mirror.

The banner ads on the site are handled by Nokia Interactive. In the first week of the Mirror mobile site, some ads recorded a 4% click-through rate. Banners will be on the Birmingham post site in the next few weeks and Rick Gleave, head of Trinity Mirror Interactive and Mobile, said they would not be "intrusive to the experience".

It is thought that the next sites to be launched will be The Chronicle and The Journal in Newcastle and The Gazette in Teesside this week.

Other regional mobile services will be launched for The Daily Post and Echo in Liverpool, the Huddersfield Examiner, the Daily Post Wales, The Western Mail and Echo in South Wales, the Coventry Telegraph and the Birmingham Mail.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Radio Times: 50 years of Doctor Who covers

Radio Times: 50 years of Doctor Who covers

Doctor Who series eight hits screens next month. Take a nostalgic look at some of the Radio Times magazine covers that have featured The Doctor in the past 50 years.

Share
Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo appoints Marc Bignell as head of trading for the EMEA region

Yahoo has confirmed the appointment of Omnicom's Marc Bignell as head of trading across Europe, Middle East and Africa.

Share
Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Mail Online ads up 49% to generate third of Daily Mail's ad revenues

Growth in digital ad revenues at Mail Online more than offset falls at the Daily Mail and Mail on Sunday newspapers in the last quarter, generating a third of the newsbrand's ad revenues at £15m.

Share

Get news by email