IDS seals sponsorship deal with PC World

LONDON - Ad sales house IDS has secured PC World sponsorship for autumn crime dramas on Virgin Media TV channels Living and Virgin1, valued in the region of £500,000.

Living show Criminal Minds
Living show Criminal Minds

The new partnership will see PC World become exclusive sponsor of Criminal Minds running on Living and Virgin 1 and CSI on Living.

Specially-created crimescene-themed idents, placed by Walker Media, will promote PC World's key products in the run-up to the retailer's pivotal pre-Christmas trading period.

Last week, IDS began a three-month trial period for ads around Virgin Media's video-on-demand TV platform, with launch advertisers including Kellogg's, General Motors and John Lewis.

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