GCap and Global Radio to shed 80 staff in sales team merger

LONDON - Approximately 80 jobs are to go as a result of the unifying of GCap and Global Radio's 240-strong sales teams under incoming chief executive, Stephen Miron, who starts at Global Radio on 1 December.

Stephen Miron to take up his role in December
Stephen Miron to take up his role in December

The 80 people will be a mixture of GCap and Global staff and it is not clear how many people will be made redundant, leave of their own accord or take voluntary redundancy. However, a former member of GCap's sales team estimated that approximately 25 GCap salespeople had either left or taken voluntary redundancy already.

A GCap insider said: "We were told by Don Thomson [COO and acting group commercial director] a couple of months ago they were aiming for a unified sales team of approximately 160 people - the same amount of staff the GCap commercial force formerly comprised."

It is understood that the last round of interviews for the planning team takes place this week and that a separate group of planners will be installed at Global's Leicester Square offices, in line with its commercial strategy rather than GCap's, which always integrated planners in its sales teams rather than having a separate group.

Each of the five agency sales teams is understood to be made up of 10 to 12 people, headed by account directors Ed Chalmers, Dan Durling, Dom Barker, Jennie Stubbs and Mark Burl.

Commercial integration is due to be completed by 1 November and insiders believe management is on track to hit this date, with the Global team moving to Leicester Square next week to be trained on systems and bedded in.

A Global Radio spokesman said the company would not comment on specific numbers.
Miron is expected to bring in his own commercial team and one of his first priorities will be hiring someone to fill the group commercial director role, the position directly beneath him. When Miron joins, Thomson will revert to chief operating officer and also report into him.

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