NME in content deal with Virgin Atlantic

LONDON - NME has secured a deal with Virgin Atlantic to provide a range of its print and radio content to the airline's passengers.

NME Radio is providing a show, hosted by Iain Baker, for the airline, boasting a mix of alternative music and classic tracks.

In addition, NME reviews editor Hamish MacBain will contribute to Virgin Atlantic's in-flight magazine Seatback. The title will also run an NME competition, giving passengers the chance to win a pair of passes to Club NME nights.

From November, the youth music brand will also compile a monthly eight-track playlist, which will feature on the Playlist section of airline's in-flight entertainment system.

NME head of marketing Tim Pearson said the deal represented "a great partnership" as the brand looks to expand into the North American market.

No financial details of the deal have been disclosed.

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