Mindshare hires Armitage

LONDON - Mindshare has appointed former Naked strategist Gary Armitage as director of business planning for its multi-market Ford of Europe account.

Armitage: Mindshare's director of business planning for Ford
Armitage: Mindshare's director of business planning for Ford

Armitage has taken the lead planning position across all WPP agencies working on the Ford business, including Mindshare, ad agency Ogilvy & Mather, direct marketing agency Wunderman and independent design agency Imagination, with total billings in excess of £500m in 2007.

His duties were previously handled jointly by Mindshare's client leader Mike Smallwood and managing partner Alan Levy. Armitage will report to Smallwood and Marco Rimini, leader of business planning at Mindshare Worldwide.

Before joining the WPP agency, Armitage was a strategy director at Naked, working on accounts such as Kimberly-Clark, Wilkinson Sword and Unilever. He has also had stints as head of brand development and communications for Aviva's RAC and ad manager at Olympus UK.

His hiring follows Mindshare's global reengineering of its business structure in April, when it consolidated its analytic and strategic expertise into its Business Planning group.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

IPG's UK revenue jumps 21% after Profero acquisition

IPG's UK revenue jumps 21% after Profero acquisition

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.

Share
JCDecaux partners with Hachette UK for Twitter book club

JCDecaux partners with Hachette UK for Twitter book club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

Share
Samsung calls global advertising and media review

Samsung calls global advertising and media review

Samsung has put its global advertising and media accounts up for review.

Share

Get news by email