Be Broadband promotion targets London stations

LONDON - O2 is set to run a two-week campaign in London rail stations to promote its broadband service, Be Broadband, from today.

Platform viewing: Be Broadband campaign material will be displayed at several of  the capital's major rail stations
Platform viewing: Be Broadband campaign material will be displayed at several of the capital's major rail stations

Be Broadband claims it does not squeeze the bandwidth of heavy users, unlike some suppliers, and is positioning itself as an attractive alternative for gamers and media professionals.

The campaign was booked with Look Media by out-of-home specialist Kinetic for media agency BLM. Activity will take the form of capsules, described as male-orientated, which come complete with massage chairs and 40-inch plasma screens.

They will carry the headline Praying for better broadband? and will be situated in Paddington, Victoria, Liverpool Street and Canary Wharf stations.

Consumers will be offered free drinks and 1-GB memory sticks, and will also be able to text to win a free music track as they sit on massage chairs and watch TV and film clips.

Visitors to the stations will be able to type in their home telephone numbers to find out the speed they would get with Be Broadband.

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