Microsoft drives further into Europe

LONDON - Microsoft has unveiled further plans for its new European Search Technology Centre, as part of a drive to tap into local media expertise across Europe.

The announcement came as Microsoft chief executive Steve Ballmer stopped off in Paris during a five-city European visit.

The new centre is the latest instalment in Microsoft's drive to boost its presence in Europe, following other regional search investments, including the purchases of UK-based mapping specialist Multimap, German-based price comparison site Ciao and Norwegian search technology company FAST.

The centre will be based around three hubs in Paris, London and Munich, complementing the current line-up of more than 40 research and development centres already in operation, including Microsoft's international research lab in Cambridge and development centres in Ireland, Denmark and Norway.

Jordi Ribas, previously general manager of the Microsoft Connected TV business group, will head the team at the new centre.

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