Planet Media - A speed-read guide to the major developments of the week

All3Mwedia, Kameleon, CHI & Partners, MPG, Hermes, Mediaedge.cia, Trafficlink UK, UBC Media, Johnston Press, Axel Springer,, Google, Yahoo, Blinkx, The Carphone Warehouse, Tiscali, Telegraph Media Group, BBC Worldwide, ITV, Discovery Communications, BT Vision, Association of Online Publishers, Bauer Media, Informa, IPA, Ofcom.


- All3Media joins Kameleon

All3Media, the independent producer, has struck a strategic partnership with new branded content agency Kameleon, headed by former MindShare executives Richard Armstrong, Anthony Edwards and Mark Webster. Armstrong and Edwards were previously joint heads of strategy at MindShare; Webster was its head of content and sponsorship. The new agency will work with All3Media's group of production companies on linking their programming with brands.

- CHI goes full service

CHI & Partners is to launch a full-service agency to handle advertising and media for The Carphone Warehouse. It has been formed to avoid conflict with CHI's Argos client If Best Buy, the US retailer that owns 50% of The Carphone Warehouse, when it moves into the UK.

- MPG wins Hermes job

Hermes, the luxury French fashion brand, has awarded its £4m pan-European media planning and buying account to MPG International after a final battle against ZenithOptimedia. The near 25-year incumbent Carat was dropped from the review at an earlier stage. The UK element of the account is £1m.

- MEC's better reputation

Mediaedge:cia has launched an online reputation management service for clients allowing brands to measure social media as they play a growing role in clients' marketing. The service has been developed as part of MEC's social media practice.


- Jazz FM in travel deal

Trafficlink UK and UBC Media have signed a three-year deal to supply traffic and travel news to Jazz FM, the soon-to-relaunch radio station. Jazz FM was set up in 1990 and sold in 2002 to GMG Radio for more than £40m. After the demise of GCap Media's theJazz, GMG made a licensing deal with The Local Radio Company to manage a new version of Jazz FM, which launches next month.


- Johnston prepares for Fry

Johnston Press is reportedly poised to appoint John Fry, chief executive of smaller rival newspaper group Archant, as its new chief executive. Fry would replace Tim Bowdler, who is due to retire as Johnston's chief executive at the company's annual general meeting in May 2009.

- Polish title launches in UK

German publisher Axel Springer is launching a Polish weekly newspaper covering the UK, called Fakt for Great Britain in a bid to cash in on the burgeoning UK Polish population. Fakt, which translates as Fact in English, is an offshoot of Fakt, the Polish daily paper, which has a circulation of more than 500,000.


- WAYN's white-label service

Lifestyle-oriented social networking site (Where Are You Now?) has launched a white label service allowing third parties to plug into its 13.5 million member community. Through the move, selected third parties will be able to deliver own-branded versions of WAYN's location-based online community.

- EU probes Google, Yahoo

European regulators are investigating an online ad deal between Google and Yahoo. Announced in June, the tie-up will allow Google to sell ads on Yahoo in return for a share of the profits.

- Blinkx's new online TV offer

Blinkx, the video search engine, has launched a web-based version of its broadband television offering, enabling consumers to use BBTV without downloading software. As with the previous version of BBTV, the new web-based release uses Blinkx's speech and visual recognition technology to link video to related content on the web.

- Tiscali offer comes up short

A new offer from The Carphone Warehouse for IPTV operator Tiscali has come in at less than £450m - roughly 25% less than the company's hoped-for price tag. The offer is believed to be one of two currently under consideration.

- TMG signs financial deal

Telegraph Media Group has signed a deal with financial website to publish its financial commentary on the website and in The Daily Telegraph. Earlier this year, The Wall Street Journal ended its eight-year run of the syndicated financial column and is understood to be lining up the paper's long-running Heard on the Street column as a rival to Breaking Views.


- BBC buys Baby Cow stake

BBC Worldwide has bought a 25% stake in comedian Steve Coogan's production company Baby Cow for an undisclosed sum, cementing a relationship that started almost nine years ago. The deal is part of BBC Worldwide's strategy of investing in production companies.

- Ofcom warning over PSB

Ofcom has warned the BBC must not be left as the only public service broadcaster, despite the problems facing the three commercial terrestrial PSBs. Ed Richards, the regulator's chief executive, said ways must be found to help commercial broadcasters compete with the BBC, suggesting one option could be to make part of the licence fee available to ITV, Channel 4 or Five.

- ITV creates global arm

ITV has launched ITV Global Entertainment, a global distribution arm for its TV, home entertainment, publishing, consumer products and international businesses. The new venture combines the activities of former Granada International and Granada Ventures, which until now have been referred to as ITV Worldwide.

- Discovery debuts on Nasdaq

Discovery Channel owner Discovery Communications has made its stock market debut on the Nasdaq in the US, after the company's two owners agreed to form a combined operation. After years of talks, John Malone, the US media mogul who owned 66% of Discovery Communications parent, Discovery Holding Company, struck a deal with investment house Advance/Newhouse to combine its 33% share with Discovery Holding Company.

- BT Vision offers HD films

Viewers are able to watch high-definition films on BT's digital TV service, BT Vision, after the communications firm struck a deal with NBC Universal to show a range of its current and archive high-definition films.


- Brownlee to leave AOP

Ruth Brownlee is set to step down from her role as director of the Association of Online Publishers after just 10 months to spend more time with her family. Brownlee, who took over at the AOP in December will leave the association at the end of next month.

- More revamps again

Bauer Media's weekly women's magazine More relaunches for the second time within a year this week in an attempt to reverse its plummeting sales. The redesign aims to attract a more sophisticated readership, though it will still target its core demographic of 18 to 24-year-olds. New features include a 30-page high-street fashion section, while comedian Alan Carr will write a celebrity interview column.

- Informa bid withdrawn

Business-to-business publisher Informa is set to remain independent for the moment as the private equity consortium that had been trying to buy it withdrew its offer. The consortium of Providence Equity Partners, the Carlyle Group and the Blackstone Group withdrew its £1.9bn offer, which was rejected by Informa last week.

- In The News - Media minister Andy Burnham launches IPA careers initiative

Soho's Golden Square hosted hundreds of schoolchildren as culture secretary Andy Burnham launched an IPA initiative to encourage more people into the creative industries.

The schoolchildren spent the day inside M&C Saatchi and the various other creative businesses around Golden Square, including Absolute Radio, Clear Channel and Paramount Pictures.

The event was organised by the IPA to highlight the Department for Culture, Media and Sport's creative economy programme, through which the Government aims to support the country's creative industries.


"The ad restrictions may look good on paper, but the reality is that programmes most popular with children are slipping through the net" - Consumer body Which? on Ofcom's restrictions of TV advertising for so-called junk foods


$1m - The amount of global ad revenue MySpace typically earns every day, according to Rupert Murdoch, chairman and chief executive of owner News Corporation.

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