This Is What I Do: Adam Eagle, Turner Media Innovations

Director of sponsorship Adam Eagle gives Media Week a behind the scenes look at life at Turner Media Innovations.

Adam Eagle, director of sponsorship and promotions at Turner Media Innovations
Adam Eagle, director of sponsorship and promotions at Turner Media Innovations

What is your job title?
Director of sponsorship and promotions at Turner Media Innovations - the ad sales arm of Turner Broadcasting - across Cartoon Network, Boomerang, Cartoonito and Nuts TV.

What does your job involve?
I head the 10-strong sponsorship and promotions team, which is responsible for all non-spot ads. My job involves a combination of delivering client solutions, either direct to clients or in collaboration with media agencies.

What's it like working at Turner?
Every day is very different. I've been here just under three years and I have always found Turner a fluid and dynamic environment. There is a creative culture and the fierce competition within kids' television means we are always kept on our toes.

What qualifications and experience do you need?
You need a combination of sales and creative skills. Traditionally, ad sales teams service media agencies and creatives make the work look great. We integrate commercial and creative, but if I were to pick out one essential quality, it would be an understanding of both brand and audience.

How do you spend a typical day?
Client engagement is my top priority. I also meet the various internal departments in order to maximise the commercial potential of our properties, new shows and platforms.

What's the best thing about your job?
Working in the TV industry with leading brands across multiple platforms. I also enjoy keeping up with emerging technology, which enables us to offer some of the most innovative integrated sponsorship and promotions packages.

And the worst?
There is never enough time in the day.

What keeps you awake at night?
At the moment, my neighbour's new puppy. Other than that, YouTube, Sky+ and Xbox Live.

Who helped you get where you are?
Paul Morrison, former managing director of KLP Euro RSCG, taught me to think with no boundaries and to harness the convergence of technology and entertainment.

Who do you aspire to be like?
It's a bit cliched, but I would say Richard Branson. He's created services that have given value to consumers, while being a huge commercial success.

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