Angell hire boosts 4th Screen Advertising team

LONDON - Mobile ad sales agency, 4th Screen Advertising, has appointed former Guardian News and Media sales manager Mark Angell as director of strategic sales.

Mark Angell: directing strategic sales for 4th Screen Advertising
Mark Angell: directing strategic sales for 4th Screen Advertising

The appointment, along with Orange’s former client sales manager Andy Beames to the position of account manager, means 4th Screen Advertising’s sales team is now 15-strong.

Angell spent about seven years at GNM, where he played a key role in the integration of its print and sales teams.

In his new role, Angell will work closely with brands and planners to develop mobile advertising.

In July, 4th Screen Advertising announced the formation of a joint venture with Virgin Media to handle mobile ad campaigns.

The venture, Virgin Media Mobile Advertising, will extend Virgin Media's ability to handle mobile campaigns. 4th Screen Advertising will manage, sell, deliver and optimise mobile advertising campaigns for Virgin Media.

4th Screen Advertising is part of the Mobile Interactive Group.

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