Shopping spend healthy says poll

Nearly two out of three GMG Radio listeners are planning to at least maintain their Christmas shopping spend this year, while 94% are continuing to pay out similar amounts on food and household shopping.

According to a GMG Radio poll of more than 2,500 listeners aimed at determining whether consumers' spending habits will be affected by the credit crunch, more than half of Smooth Radio respondents have made no or only slight changes to their purchasing habits in recent months.

Meanwhile, two out of three Real and Century listeners who answered the poll believe brands that continue to advertise in the current climate are more stable than those that do not.

The radio sector is hoping for a consumer-led boost to ad spend in the pre-Christmas period. During Q2, advertiser spend on radio fell by 10.2% year on year.

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