Shopping spend healthy says poll

Nearly two out of three GMG Radio listeners are planning to at least maintain their Christmas shopping spend this year, while 94% are continuing to pay out similar amounts on food and household shopping.

According to a GMG Radio poll of more than 2,500 listeners aimed at determining whether consumers' spending habits will be affected by the credit crunch, more than half of Smooth Radio respondents have made no or only slight changes to their purchasing habits in recent months.

Meanwhile, two out of three Real and Century listeners who answered the poll believe brands that continue to advertise in the current climate are more stable than those that do not.

The radio sector is hoping for a consumer-led boost to ad spend in the pre-Christmas period. During Q2, advertiser spend on radio fell by 10.2% year on year.

Have your say...

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Media Week Jobs
Search for more media jobs

Latest

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Gravity Road: new Bombay Sapphire Imagination Series 'exceeds' our 2013 Bafta win

Bombay Sapphire has launched the second year of its 'Imagination Series' of five sponsored short films, after one from last year's series won a Bafta for Gravity Road in January.

Share
Outdoor Campaign of the Month: Just Eat
[Sponsored feature]
Share
Bauer launches daily football stats email The Equaliser

Bauer launches daily football stats email The Equaliser

Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users.

Share

Get news by email